Up and running in 15 minutes
A step-by-step walkthrough for connecting Calatrix to your Meta and Shopify accounts.
Install Calatrix from the Shopify App Store
Search for "Calatrix" in the Shopify App Store and click Install. You'll be redirected to create a Calatrix account — use your email to sign up. No credit card is required for the 14-day trial.
Connect your Meta Ads account
In Calatrix Settings, click "Connect Meta." You'll be taken through Meta's OAuth flow. Calatrix requests read access to your campaigns and write access to pause or resume them. Select all ad accounts you want to manage.
Enter your product costs (COGS)
Go to Products in the sidebar. Calatrix imports your products from Shopify. For each product, enter the cost price. This is what Calatrix uses to calculate your real profit per campaign — not just the revenue Meta reports.
Create your first kill rule
Go to Kill Rules and click "New rule." Choose a campaign or set of campaigns, then set your thresholds — for example: pause if ROAS < 1.5x after $40 in spend. Save the rule and activate it. Calatrix will evaluate it on your plan's cadence (every hour on Starter, every 15 minutes on Scale and Pro).
Check the Dashboard
The Dashboard shows all your active campaigns with their real ROAS, profit, spend, and sales. Campaigns flagged by kill rules appear in red. Campaigns hitting your scale targets appear in green. Use the Kill Log tab to see every action Calatrix has taken.
Set up a scale rule (Scale/Pro plans)
Once you've identified a campaign with strong ROAS, create a scale rule to automatically increase its daily budget by a percentage when it holds above your target. Pair a scale rule with a kill rule on the same campaign to create a fully automated budget loop.
Need help?
Our team is happy to walk you through setup on a 30-minute demo call. Sessions are free and no-obligation.
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