Built for Meta × Shopify merchants who run their own ads
Calatrix is not a generic ad tool. Every feature is designed specifically for Shopify merchants managing Meta campaigns who care about real profit, not vanity metrics.
Start freeKill rules engine
Define exactly when a campaign should stop running. Calatrix does the rest — 24/7.
Your Meta campaigns are running right now. Some are profitable. Some are bleeding budget. Without automated rules, the only way to stop the bleed is to check manually — which means you're always reacting, never ahead of the problem.
Calatrix's kill rules engine lets you define the exact conditions under which a campaign should be paused. Set your thresholds once. Calatrix runs checks on a schedule and acts immediately when a campaign crosses a rule.
What's included
- ROAS floor: pause when return on ad spend drops below your threshold
- CPA ceiling: pause when cost per acquisition exceeds your limit
- Spend cap: pause when a campaign exhausts a set budget with insufficient results
- Zero-conversion threshold: pause when spend exceeds a limit without a single sale
- Per-campaign and global rules — mix and match as needed
- Dry-run mode to preview which campaigns would be affected before enabling live rules
- Full kill log: every action recorded with the rule that fired and the campaign state at the time
Profit-first tracking
ROAS is a ratio. Profit is what actually matters. Calatrix calculates both — from real Shopify data.
Meta Ads Manager shows you revenue. It doesn't know what it cost you to acquire that order — your Shopify fees, product cost, fulfilment, or ad platform charges.
Calatrix pulls attributed orders directly from Shopify, applies your configured fee schedule, and produces daily profit and margin figures for every campaign. So when you're setting ROAS thresholds, you're working from a number that means something — not a metric that flatters campaigns that are silently losing you money.
What's included
- 7-day click / 1-day view attribution window — matches Meta Ads Manager reporting
- Shopify order-level data matched to campaigns by attribution window
- Configurable fee schedule: platform fees, COGS percentage, fixed charges
- Daily profit and margin calculations per campaign
- Historical backfill to see profit figures on past spend
- Summary views across all accounts and date ranges
Audience & creative insights
Understand exactly which audiences and creatives are generating real profit — and which are just generating spend.
Aggregate ROAS across a campaign can hide a lot. One age group might be converting at 4×. Another might be dragging the average down. Your best-performing creative might be limited to a fraction of your budget.
Calatrix breaks down performance by audience demographic, placement, and individual creative so you can see where to concentrate budget — and where to pull it.
What's included
- Breakdown by age group, gender, and device placement
- Per-creative spend, ROAS, and conversion data
- Insight cards that surface actionable patterns
- Placement analysis: Feed vs Reels vs Audience Network
- Compare creatives side-by-side within an ad set
- Identifies which audiences drive the most profitable orders
Scaling automation
When a campaign is working, don't leave money on the table. Calatrix can increase budgets automatically.
Kill rules protect the downside. Scaling rules capture the upside.
When a campaign is consistently hitting your ROAS target, Calatrix can automatically propose or apply a budget increase — within limits you define. Scaling events are logged with before and after budget values so you always know what changed and why.
What's included
- ROAS-triggered budget increases on winning campaigns
- Configurable caps to prevent over-scaling
- Cooldown periods between scaling events on the same campaign
- Review proposed changes before they go live
- Full scaling event log with timestamps and rule details
- Works alongside kill rules — protect down, scale up
Multi-account management
Manage multiple Meta ad accounts from one dashboard. Useful when you run accounts for multiple brands or markets.
If you run more than one Meta ad account — whether for multiple Shopify stores, different brands, or different markets — Calatrix lets you link and manage them all from a single login.
Kill rules can be applied globally across accounts, or configured per-account for different risk tolerances. Each account has its own performance view, kill log, and profit tracking.
What's included
- Link multiple Meta ad accounts under one Calatrix login
- Per-account or shared rule sets
- Unified dashboard across all accounts
- Separate profit and performance tracking per account
- Account-level enable/disable without touching rules
Security and access control
Your ad account credentials and Shopify access are handled with care.
Calatrix connects to Meta and Shopify via official OAuth flows — you authorise access through their own login screens. OAuth tokens are encrypted at rest using AES-256-GCM before storage.
Sessions use HttpOnly secure cookies. Credentials are never exposed through the API or logged in error reports. Rate limiting and tenant isolation ensure your account data remains strictly separate from other users.
What's included
- Meta and Shopify OAuth — no credentials stored in plain text
- AES-256-GCM encryption for all OAuth tokens
- HttpOnly session cookies — resistant to XSS token theft
- Rate limiting on all API endpoints
- Strict multi-tenant data isolation at the database level
- Magic link passwordless authentication available
Ready to stop managing campaigns manually?
Start with the free tier. No credit card needed.