Stop burning budget on Meta ads
that aren't converting.
Calatrix connects your real Shopify profit data to your Meta campaigns — automatically pausing losers and signalling winners before your budget runs out.
No credit card required · Free tier available · Setup in under 10 minutes
Active campaigns
12
Monitored 24/7
Killed today
3
↓ $847 saved
Avg ROAS
2.8×
↑ vs last week
24/7
Campaign monitoring
< 5 min
Average setup time
100%
Shopify order attribution
AES-256
Encrypted credentials
Managing Meta ads manually is reactive — and expensive
Losing campaigns keep running
You check your ads manager once a day — if that. In the meantime, a campaign that went negative hours ago is still spending. The damage adds up fast.
Manual management doesn't scale
Setting up Meta's native rules is limited. You can't factor in real margins, Shopify order data, or product-level profitability. You end up guessing.
ROAS doesn't mean profit
Meta shows you revenue. It doesn't know your cost of goods, platform fees, or shipping. A 2× ROAS campaign can still be losing you money every day.
Your automated kill engine for Meta ads
Calatrix connects directly to your Meta Ads account and Shopify store. It calculates real profit on every campaign — then acts on it automatically, according to rules you define.
- Set your ROAS floor, CPA ceiling, or spend limit once
- Calatrix monitors every active campaign around the clock
- When a campaign crosses your threshold, it gets paused automatically
- You get a log of every action taken — full transparency
Kill rules
Automated campaign pause based on ROAS, CPA, or total spend.
Profit tracking
Real daily margins from Shopify orders, not Meta revenue.
Audience insights
Breakdowns by age, gender, placement, and creative performance.
Scaling rules
Automatically increase budgets on campaigns that are winning.
Set it up once. Let it run.
Three steps to go from manual firefighting to automated protection.
Connect your accounts
Link your Meta Ads account and Shopify store via OAuth. No code, no CSV exports — Calatrix connects directly to both APIs.
Takes about 5 minutes. Your credentials are encrypted at rest with AES-256-GCM.
Define your kill rules
Set the conditions under which a campaign should be paused. ROAS below 1.2? CPA over $40? Spent more than $200 with zero conversions? You decide.
Rules can be per-account or global. Enable or disable individual rules any time.
Calatrix runs automatically
Every campaign is checked on a regular schedule against your rules. When a campaign fails, it gets paused and logged — no manual action required.
Every action is recorded in the kill log with the rule that triggered it.
Everything you need to run tighter Meta campaigns
No spreadsheets. No guessing. No checking every morning.
Kill rules engine
- Multiple rule types: ROAS floor, CPA ceiling, spend cap, zero-conversion threshold
- Run on a schedule or trigger manually for a dry-run preview
- Per-campaign and account-level rules
- Full audit log of every pause action with the rule that fired
Profit-first tracking
- Shopify order revenue matched to Meta campaigns via 7-day click / 1-day view attribution
- Configurable fee schedules (platform fees, COGS percentage)
- Daily profit and margin calculations — not just ad platform revenue
- Backfill profit data for historical campaigns
Audience & creative insights
- Performance breakdown by age group, gender, and device placement
- Per-creative ROAS and spend data across all ad sets
- Surface which audiences and creatives are driving real profit
- Insight cards with actionable recommendations
Scaling automation
- Define budget increase rules for campaigns hitting ROAS targets
- Scaling events logged with before/after budgets
- Prevents over-scaling with configurable caps and cooldown periods
- Review proposed changes before they go live
Start free. Upgrade when you're ready.
Three plans. Every one starts with a 14-day free trial — no credit card required. Cancel any time.
Common questions
Your campaigns won't manage themselves.
Start with the free tier and see exactly which of your Meta campaigns Calatrix would have killed last week.