What's new

Initial launch

• NEWKill rules engine — define ROAS, CPC, spend, and profit thresholds that automatically pause underperforming campaigns
• NEWScale rules — automatically increase daily budget on campaigns that exceed your ROAS targets
• NEWProfit dashboard — real profit per campaign using Shopify revenue minus COGS and ad spend
• NEWShopify order attribution — matches Shopify orders to Meta campaigns via UTM source
• NEWCOGS sync — import product cost prices from Shopify inventory or enter them manually
• NEWCampaign Deep Analysis — placement-level breakdown, ad creative comparison, conversion funnel, audience insights, and action recommendations for your best-performing campaigns
• NEWKill log — full audit trail of every action Calatrix takes, with reason and timestamp
• NEWRetest workflow — re-enable paused campaigns for re-evaluation after a cooling-off period
• NEWScaling dismissal — dismiss a scaling recommendation without acting on it
• NEWMeta account selector — manage multiple Meta ad accounts from a single Calatrix workspace
• NEWMagic link login — passwordless sign-in by email link, with optional password fallback