Can I migrate my Madgicx rules directly to Calatrix?

No direct import tool exists. But migration is easy: document your Madgicx rules (5 min), rebuild in Calatrix (30 min), test parallel (7 days), switch (5 min). Total: 4 hours active work.

What's the difference between Madgicx rule syntax and Calatrix?

Madgicx uses complex nested conditions (if A and (B or C)). Calatrix uses simpler conditions (if ROAS < 2.0x pause). Calatrix can't replicate complex logic, but for most stores, simpler rules work better.

Will my campaigns pause at the same thresholds in Calatrix?

Depends on your rule. If you use ROAS-based pausing: similar. If you use CPA + frequency + engagement: Calatrix won't match exactly. You'll adjust thresholds 1–2 times during testing.

How long is the testing period before I can kill Madgicx?

Minimum 7 days (one full week of data). Compare Madgicx pause log vs Calatrix pause log. If they match 90%+, switch. If 70–90%, adjust thresholds and test 3 more days.

How to Migrate from Madgicx to Calatrix in One Afternoon

You’re paying €200–300/month for Madgicx. You saw Calatrix at €100/month and thought: is the switch worth it?

Yes. But only if you do it carefully.

Madgicx and Calatrix both automate pausing, but they work differently. Madgicx handles complex nested rules. Calatrix handles profit-based pausing on Shopify data.

Here’s exactly how to migrate in one afternoon (4 hours of actual work spread over 2 weeks of parallel testing).

The Three Big Differences

1. Data Source

Madgicx: Runs on Meta data (ROAS, CPA, frequency). Doesn’t see Shopify profit.

Calatrix: Runs on Shopify profit data (COGS-integrated). Sees what Meta misses.

Migration impact: If you use CPA-based rules in Madgicx, Calatrix will behave differently because it’s looking at profit, not CPA.

2. Rule Complexity

Madgicx: Supports nested conditions.

IF (ROAS < 2.0x AND frequency > 4) OR (CPA > €30 AND audience is cold)
THEN pause

Calatrix: Supports simpler conditions.

IF profit margin < 18% THEN pause

Migration impact: If you rely on complex nested logic, Calatrix feels limited. But for most stores, simple profit rules are more effective.

3. Timing

Madgicx: Checks daily (or hourly at higher tiers).

Calatrix: Checks every 15 minutes.

Migration impact: Calatrix is faster. You’ll catch budget leaks sooner.

The 4-Hour Migration Plan

Phase 1: Audit (30 minutes)

Step 1: Log into Madgicx.

Step 2: Go to Rules. Screenshot or document every active rule.

For each rule, note:

Rule name
Trigger (what condition causes pause?)
Threshold (what value triggers it?)
Action (pause? adjust budget? pause audience?)
Frequency (how often does it check?)

Example:

Rule Name	Trigger	Threshold	Action	Frequency
Break-even pausing	ROAS	< 1.8x	Pause ad set	Daily
High frequency	Frequency	> 5	Pause audience	Daily
Learning phase guard	Spend	> €200	Pause if 0 conversions	Hourly
CPA overspend	CPA	> €45	Scale down budget	Daily

Step 3: Count your rules. If you have >10 active rules, migration takes longer (10 rules = 1 hour rebuild, not 30 min).

Phase 2: Rebuild (30 minutes to 2 hours)

In Calatrix:

Create a new rule for each Madgicx rule you documented.

Conversion guide:

Madgicx Rule Type	Calatrix Equivalent	Setup Time
ROAS < X	Kill rule with break-even threshold	5 min
CPA > X	Profit margin rule (calculate break-even)	5 min
Frequency > X	Frequency-based pausing	5 min
Zero conversions in Y days	Zero-purchase guard	5 min
Learning phase spend > X	Learning phase guard	5 min
CTR < X	Not directly supported (use profit rule instead)	10 min
Nested conditions	Simplify to profit-based rule	15 min

Real example: Convert a complex Madgicx rule to Calatrix

Madgicx rule:

IF (ROAS < 2.0x AND spend > €100) OR (CPA > €40) THEN pause ad set

Calatrix rule (simplified):

IF profit margin < 15% THEN pause

Why simpler? Because profit margin is the real metric. ROAS + CPA are proxies. If margin is positive, keep running. If margin is negative, pause.

Step 1: In Calatrix, go to Kill Rules.

Step 2: Click “Create Rule.”

Step 3: Name it (e.g., “Break-even pausing”).

Step 4: Set conditions:

Data source: Shopify profit data
Metric: Profit margin
Operator: Is less than
Threshold: 18% (or your target margin)

Step 5: Set action: Pause ad set.

Step 6: Set evaluation window: Last 7 days (or match Madgicx window).

Step 7: Save.

Repeat for each Madgicx rule. Takes 30 min for 5–7 rules.

Phase 3: Test Parallel (7 days minimum)

Critical: Don’t kill Madgicx yet.

Week 1 (Days 1–7):

Keep Madgicx active
Enable Calatrix rules
Let both run simultaneously
Compare pause logs daily

In Madgicx: View Pause Log (Rules > Activity)

In Calatrix: View Kill Log (Dashboard > Recent pauses)

What to compare:

Metric	Madgicx	Calatrix	Difference
Pauses today	4	3	−1 (acceptable)
Ad sets killed	8	9	+1 (acceptable)
Pause accuracy	90% correct pauses	88% correct pauses	2 pp difference (acceptable)

Acceptable range: 80–95% agreement. If agreement is <80%, adjust Calatrix thresholds and test 3 more days.

Common mismatches:

Timing difference: Calatrix pauses an ad set 4 hours before Madgicx. Normal (Calatrix checks every 15 min).
Threshold sensitivity: Calatrix pauses at €40 CPA; Madgicx pauses at €45 CPA. Adjust Calatrix threshold to €45 and re-test.
Data lag: Madgicx sees CPA from yesterday; Calatrix sees profit from this morning. Normal (1 day difference).

Red flags (reasons to extend testing):

Calatrix pauses campaigns that are still profitable
Calatrix misses campaigns that Madgicx catches
Pauses are off by >20% daily volume

If red flags: adjust thresholds, test 3 more days.

Phase 4: Switch (5 minutes)

Day 8 (after 7 days of parallel testing):

If agreement is 80%+, you’re ready.

Step 1: In Madgicx, disable all rules (or leave them as-is, no active pausing).

Step 2: In Calatrix, ensure all rules are active.

Step 3: Monitor for 24 hours. Any surprises? If not, proceed.

Step 4: Cancel Madgicx subscription.

Step 5: In Calatrix, keep all rules running (they’re now your only automation).

Done. You migrated.

Real Migration Example

Store: €30k/month spend, €100k/month revenue

Madgicx rules (5 active):

Break-even ROAS: ROAS < 2.0x → pause
High frequency: Frequency > 4 → pause audience
CPA overspend: CPA > €40 → scale down
Learning phase: Spend > €150, 0 conversions → pause
Creative test: CTR < 0.4% → pause

Rebuild in Calatrix (5 new rules):

Break-even: Profit margin < 18% → pause ✓ (profit-based equivalent)
Frequency: Frequency > 4 → pause audience ✓ (same)
CPA overspend: Profit margin < 15% → scale down ✓ (profit-based equivalent)
Learning phase: Spend > €150, 0 conversions → pause ✓ (same)
Creative test: Not supported in Calatrix (use profit rule instead: margin < 15%)

Setup time: 35 minutes (one complex rule took longer)

Testing (7 days):

Day	Madgicx pauses	Calatrix pauses	Match %	Notes
1	2	2	100%	Perfect alignment
2	3	4	75%	Calatrix caught one earlier (CTR issue)
3	1	1	100%	Both caught same break-even
4	4	3	75%	Timing lag (Calatrix faster by 2h)
5	2	2	100%	Aligned again
6	3	3	100%	Consistent
7	2	2	100%	Final day perfect

Average match: 92%. Switch approved.

Cost impact:

Madgicx: €250/month
Calatrix: €120/month
Monthly savings: €130
Annual savings: €1,560

Gotchas During Migration

Gotcha 1: ROAS vs Profit Margin

Madgicx rule: “Pause if ROAS < 1.8x”

Calatrix rule: “Pause if profit margin < 18%”

These are NOT equivalent. ROAS ignores COGS and fees.

Example:

Product: €100 AOV
COGS: 60% (€60)
Platform fees: 5% (€5)
Ad spend: €30
Revenue: €100
Profit: €100 − €60 − €5 − €30 = €5 (5% margin)

Madgicx sees: ROAS = €100 / €30 = 3.3x (looks good, doesn’t pause)

Calatrix sees: Margin = €5 / €100 = 5% (below 18% threshold, pauses)

Calatrix is right. Madgicx misses the low margin.

Fix: When rebuilding, convert Madgicx ROAS rules to profit margin rules, not 1:1 ROAS equivalents.

Gotcha 2: Evaluation Window

Madgicx: “Pause if ROAS < 2.0x in last 7 days”

Calatrix: Default window is last 3 days.

If you don’t match the window, pause timing will differ.

Fix: In Calatrix rule settings, set evaluation window to “last 7 days” (or match Madgicx window).

Gotcha 3: Time Zone

Madgicx: Uses your account’s time zone.

Calatrix: Uses store’s time zone (from Shopify).

If they differ, “last 7 days” means different things.

Fix: Verify Shopify store time zone matches your Madgicx account time zone. If not, adjust Calatrix evaluation window accordingly.

Troubleshooting: When to Extend Testing

Scenario A: Calatrix pauses too aggressively (more pauses than Madgicx)

Reason: Profit margin threshold is lower than Madgicx’s ROAS threshold.

Fix: Raise profit margin threshold by 5 pp (e.g., 18% → 23%). Re-test 3 days.

Scenario B: Calatrix pauses too conservatively (fewer pauses than Madgicx)

Reason: Profit margin threshold is higher than ROAS equivalent.

Fix: Lower profit margin threshold by 5 pp (e.g., 18% → 13%). Re-test 3 days.

Scenario C: Pauses are aligned, but you’re losing money

Reason: Neither tool is calibrated for your business. Thresholds are wrong.

Fix: Don’t migrate yet. Audit your break-even ROAS in our calculator. Set Calatrix threshold based on real break-even, not Madgicx’s guesses.

The Bottom Line

Migrating from Madgicx to Calatrix is not plug-and-play. But it’s not hard either.

4 hours of work, 2 weeks of testing, €1,500+/year in savings.

The key: don’t just copy Madgicx rules into Calatrix. Rebuild them to use Shopify profit data. Simpler rules, more accurate pausing.

Start migrating today — 14-day free trial, no credit card. Run Calatrix parallel with Madgicx for a week. See if the rules match. If yes, cancel Madgicx.

Your margin will thank you.